The collegiate chapter of the American Marketing Association at Pace University, NYC strives to include students of all majors and backgrounds to broaden their knowledge in the marketing world. The organization provides our members with networking opportunities between all majors, educators, and marketing professionals; a better understanding of the marketing industry; and initiatives to develop specialized skills and job-related knowledge through workshops, conferences, and hands-on experience. Ultimately, our goal is to give our members the ability to be competitive in an ever-changing industry.