Personal Branding Week Events

Thank you to all of our members who 'leveled up' with us during Personal Branding Week! We hope you were able to gain new insight through our workshops, spotlights, and takeovers. 

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Alexa Greenberg from Content & Cocktails marketing podcast stopped by to give our members a presentation about their podcast as well as some career tips! 


Created by Alexa and her co-host Natalie Peters, Content & Cocktails is a podcast that helps young women build their skills in marketing. During this presentation, she highlighted top career tips and discussed her own journey to building her personal brand. This was an amazing presentation to kick off the AMA's Personal Branding Week.


Follow Content & Cocktails on their social media sites and listen to their podcast on Spotify and iTunes!

On Tuesday, we hosted Brian Tietje, the Global Client Director for LinkedIn. Brian was an alumni of Pace University who delivers the best LinkedIn experience for clients. Since 2009, he worked at LinkedIn in a variety of roles, including Hiring Solutions, Sales Solutions, Sales Management, and now as an advisor to global clients.   


Brian taught our members how to optimize our LinkedIn profiles for recruitment, along with important LinkedIn tips and tricks to use when applying to jobs. 

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In conjunction with Career Services at Pace University, the AMA hosted integrated public relations firm BCW Global for the third day of Personal Branding week! 


Sheila Powers, the Human Resources Generalist, put together an informative presentation about the company. She discussed the company culture, the wide variety of clientele that BCW Global works with, the interesting PR projects, and of course, the internship program! Our members got important information on the HAROLD Summer 2021 application, which allows interns to work on real-life PR projects and present their findings to a senior executive in the company. 

On Thursday, Joseph Han Yang Zhou and Russell Leong stopped by to talk about Sizigi with our members. Given that a resume and cover letter are the most crucial steps when applying to jobs, their presentation was extremely informative!


Sizigi is an online e-portfolio service that allows you to visually highlight featured projects and showcase your expertise directly to recruiters, via a customized link. 


Russell, the Strategy and Operations lead, discussed the hiring process with us, gave us important recruitment strategies to follow, and the best way to start a cover letter. 

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Jenna Palek, TikTok extraordinaire, took over the AMA at Pace University (@amapacenyc) Instagram on Friday to go over some Personal Branding tips! 

Currently, Jenna is a Brand Development Manager at TikTok in their Austin, TX offices. With extreme attention to detail and a creative mindset, she landed her job at TikTok through exciting and innovative resumes. Over Instagram, she discussed how she landed her job, and gave our members important tips when putting together a creative resume.