2021 Regional Conference
AMA Masks Up: Embracing the New Normal
Welcome to the American Marketing Association's inaugural 2021 Regional Conference! As we know, this year had its series of challenges, but it has also allowed for innovative campaigns and new ways of thinking in the marketing world. Given the ways in which our work culture has changed, the Regional Conference theme is AMA Masks Up: Embracing the New Normal.
​
Date and Time: March 2nd 2021, from 6:00 to 9:00 PM EST
Cost: Free
​
Please register through this link on UniversityTickets. Once you are registered, you will be assigned and sent a "Blue" or "Gold" group itinerary to your inbox. Please RVSP by February 22nd, 2021.
If you have any questions, please contact the Regional Conference Director, Sydney Ochoco at so26117n@pace.edu.
Itinerary
Opening Remarks
6:00 PM EST
Welcoming Address by Dean Singleton, Dean of the Lubin School of Business, followed by Q&A session
Blue Group
Competitions
6:25 PM
Planning Your Dream Marketing Week
6:40 PM
Marketing Strategy
6:50 PM
Elevator Pitch Competition
Break
7:05 PM
Zoom break
Breakout Room Interaction
7:15 PM
Chief Strategy Officer Anette Nilson from Kielo Digital and Global Insights Manager Amalba Kola from Nickelodeon
Gold Group
Breakout Room Interaction
6:25 PM
Chief Strategy Officer Anette Nilson from Kielo Digital and Global Insights Manager Amalba Kola from Nickelodeon
Break
7:05 PM
Zoom break
Competitions
7:15 PM
Planning Your Dream Marketing Week
7:30 PM
Marketing Strategy
7:45 PM
Elevator Pitch Competition
Closing Remarks
8:00 PM EST
Keynote Speech from Juan Carlos Mesa, the Associate Director of Data, Technology & Business Operations from Omnicom Media Group
Competition Prompts
Plan Your Dream Marketing Week
Marketing Strategy
Elevator Pitch